3PL Case Study · Lead Generation

From invisible to inbound: how we built Staci Americas' U.S. lead engine from scratch

A global logistics brand entering a saturated U.S. market. No digital presence. No inbound pipeline. Here's how 3PLboost changed that — in under 60 days.

Client: Staci Americas
Industry: Third-Party Logistics (3PL)
Market: U.S. expansion from France
Focus: Lead Gen · Paid Media · SEO · Social
85%
Increase in lead generation rate
Within 60 days of launch
+184%
Website sessions driven by new users
Within 30 days of SEO implementation
33%
Organic follower growth on LinkedIn
After new content strategy rollout

Breaking into a market that had never heard of you

Staci Americas arrived in the U.S. with a powerful foundation: decades of global supply chain expertise and a proven omnichannel fulfillment model built in France under parent company Staci Group. Their operational capabilities were real. Their U.S. pipeline wasn't.

The American 3PL market is among the most crowded in the world. Established players command deep brand loyalty in the eCommerce, retail, and beauty sectors — the exact verticals Staci Americas was targeting. Despite already onboarding initial clients, the brand had virtually zero digital visibility in North America. No inbound leads. No search presence. No social footprint.

The core problem: without a scalable system to generate awareness and convert attention into conversations, even a world-class operator couldn't compete. Staci Americas needed a full-funnel lead generation engine — built fast, built to last, and built specifically for the B2B logistics market.

A full-funnel system engineered for 3PL growth

3PLboost designed and deployed a multi-channel lead generation strategy built specifically for B2B logistics providers competing in a high-stakes, relationship-driven market. Every channel was chosen to address a specific gap in Staci Americas' visibility and conversion journey.

🎯

Paid Media Strategy

We ran hyper-targeted Google Ads campaigns designed to intercept decision-makers in eCommerce, CPG, and retail operations at the exact moment they were evaluating fulfillment partners. Targeting was built around buyer intent signals, not broad demographics.

85% lead generation rate increase · 60 days
📣

LinkedIn Thought Leadership

We developed a consistent, insight-driven content program for LinkedIn — positioning Staci's executive team as strategic 3PL voices and showcasing their U.S. operational footprint, capabilities, and sector expertise to a targeted audience of logistics buyers.

33% organic follower growth
🌐

Website Optimization & SEO

We restructured the Staci Americas website with sharpened messaging, streamlined calls to action, and purpose-built SEO landing pages targeting the specific search terms logistics buyers use when actively comparing providers.

+184% website sessions in 30 days
✉️

Email Marketing & Lead Nurture

We built outbound and nurture email sequences designed to re-engage existing contacts, introduce the brand to new prospects, and move warm leads through a longer B2B sales cycle — keeping Staci Americas top of mind at every stage.

Consistent warm pipeline activation
How the customer journey was engineered
01
Brand Awareness
Strategic ad placements and social content put Staci Americas in front of the right decision-makers across channels they already use.
02
Consideration & Comparison
Targeted content and SEO landing pages armed prospects with the information they need to evaluate Staci against entrenched domestic competitors.
03
Conversion
Streamlined CTAs, optimized landing pages, and retargeting turned site visitors into qualified inbound conversations.
04
Customer Engagement
Consistent LinkedIn content and email touchpoints kept the brand present and credible throughout longer B2B decision cycles.
05
Lead Nurturing
Automated email sequences guided high-intent prospects from awareness to action — shortening the sales cycle without sacrificing relationship quality.
06
Thought Leadership
Executive visibility content reinforced Staci's position as a strategic partner — not just a vendor — building the long-term trust that drives enterprise contracts.

A steady, scalable pipeline of qualified inbound leads

Within months of launch, Staci Americas had transformed from a brand with no U.S. digital presence into a recognized, actively-searched name in its target verticals. The results speak to both the speed of execution and the durability of the system built.

📈

Steady monthly inbound leads

Consistent pipeline from target industries including health & beauty, fashion, and consumer electronics — driven by organic search, paid ads, and LinkedIn.

💻

Improved website engagement and conversions

Form conversion rates increased across newly optimized landing pages, turning existing traffic into genuine sales conversations.

👤

Elevated executive visibility

Social content positioned Staci's leadership as 3PL thought leaders — shifting perception from warehouse commodity to strategic supply chain partner.

🏆

Stronger brand recognition in the U.S.

Staci Americas became a recognized name among prospective U.S. clients and retail partners — with a system designed to compound over time.

“3PLboost took us through best-in-class marketing and lead generation across digital and social channels from scratch — building Staci Americas into a world-class brand name within the logistics and 3PL industry. They are proactive, always aware of the latest trends, and deliver flexibility and execution across all marketing and lead generation strategies.”

JP
Johanna Pudda CEO, Staci Americas
★★★★★

Built for growth.
Designed to scale.

The system 3PLboost built for Staci Americas wasn't designed for a one-time spike. It's a durable, compounding inbound engine — one that continues to generate high-quality leads, expand brand awareness, and position Staci as a go-to partner for U.S. eCommerce and retail brands evaluating fulfillment options.

With this foundation in place, Staci Americas is now primed to expand its market share and capture high-value enterprise deals in the most competitive logistics market in the world.

Lead gen rate increase 85%
Website session growth +184%
LinkedIn follower growth 33%
Time to first results 60d
Ready to grow your 3PL?

Your warehouse deserves an inbound engine like this

Whether you're entering a new market, competing with established players, or simply not generating enough qualified leads — 3PLboost builds the systems that turn your digital presence into a pipeline.

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